In the world of Financial Services there are few jobs as crucial as that of the trader. The trader must balance supply and demand; make quick (but accurate) value based judgments and execute them swiftly. With its Trading Floor Telephony Solution, INISI offers the tool which makes the difference and allows him to win the deal.
The trader has probably the most stressful job in the whole of Financial Services. He must balance supply and demand, make quick, accurate decisions, take positions and handle swiftly. Less than 100% performance is not an option. Of course he is not alone. He has a vast supply of information on which to base his decisions, TV or data and video feeds from Reuters, Bloomberg etc. TV channels, market information via his PC screen, instant messaging systems and many (open) telephone lines to trade floors and partners. There are also supporting (mid- and back-office) functions with whom he communicates.
You can never have too much information, but the ability to sort the chaff from the corn is essential.
Volatile Markets
If this were not enough, the business environment has now become even more difficult.
Markets are extremely volatile. In itself, this can be an opportunity for the trader, but also a threat. Being first to act (correctly) is even more critical now than in the past – the window of opportunity for a deal is shorter. Where previously being a little late may just have meant a little less profit, now it can spell disaster.
To this we can also add an increased complexity in the products and derivatives being dealt and higher awareness for the need for compliancy and due diligence.
The challenge is to support the trader and allow him to perform to his ultimate potential. This means:
- Ensuring that the operation acts responsibly and adheres to compliancy regulations;
- Systems employed must be exceptionally reliable and robust;
- Flexibility must be offered, both for the short and long terms;
- Costs must be well managed.
INISI Trading Floor Telephony
The INISI Trading Floor Telephony solution offers an answer to the trader’s very exacting set of requirements.
The features of the IP Trade Turrets and Servers are specially designed with the needs of trader in mind. The solution also utilizes the proven technology of the Cisco Unified Communications Manager (CUCM).
INISI specialists are experienced in the design, implementation, support and maintenance of IP Trade solutions.
INISI is a system integrator providing ICT infrastructures to a wide variety of organizations. INISI has a deep understanding of network infrastructures in general, and integrated voice and data networks in particular. INISI consultants understand the different business issues around both voice and data networks in the trading environment and therefore are ideally positioned to advise customers in their implementation
Cisco Unified Communications Manager
The Cisco Unified Communications Manager (CUCM) is the preferred platform for INISI voice solutions. CUCM offers a highly resilient architecture where all components can be duplicated and deployed across multiple locations. This means that no single component failure will have disastrous results.
Another benefit is that desks can be moved, even to different buildings, without the need to move servers, physical lines, etc. The CUCM offers an unrivalled set of features which are inherited by the IP Trade solution. The CUCM management interface is simple and powerful, thus reducing one of the major cost elements in any voice solution.
IP Trade Trading Turrets
The heart of the IP Trade solution is the unique SIP based VoIP turret, a device built on open standards. The IP Trade architecture cleverly leverages the features of the Cisco CUCM platform which has allowed the company to concentrate on adding trader specific functions, offering clients the best of both worlds at a very reasonable price.
The ergonomics of the design are crucial to the solution. The large, clear, touch screen can be configured to fit the exact requirements of each organization and individual users. The many sources of information are presented for optimal assimilation by the trader thus allowing them to understand the situation more quickly, make a decision and act ahead of the competition.
More information?
Would you like to hear more about how these solutions can help your organization? Contact INISI or download the brochure, datasheet and white paper.
INISI Trading Floor Telephony seminar - Q1 2010
Click here for more information and to register.